MARKETING BY NUMBERS
CHALLENGE
One of our pharmaceutical clients was looking for a way to track and facilitate speaking and marketing
engagements for a widely dispersed sales force of over 9000 people.
SOLUTION
Appliedinfo Services designed a system capable of tracking several hundred thousand marketing events-from speaker
engagements to dinners-for this large and dispersed sales force. The system even helps facilitate the
planning of speaking engagements by allowing users to search a database of physicians who meet specific
content matter requirements. It also tracks all expenses associated with these engagements and automatically
generates honoraria checks to physicians. The result is a quick and efficient means for arranging and
managing speaking engagements.
SCOPE OF ENGAGEMENT
Software Development
Database Design, Tuning, and Maintenance
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